Product Life Cycle Strategies Multiple Choice Questions (MCQs) PDF Download - 24

The computer giant Dell have an idea storming website used to ask customers for improvement suggestions is an example of

1. internal sourcing
2. crowdsourcing
3. off shoring
4. off sourcing

The type of market offerings that customers buy without committing any buying efforts are called

1. specialty products
2. local goods
3. convenience products
4. industrial products

According to 'Maslow's hierarchy of needs', the need for self-development and realization is included in

1. physiological needs
2. social needs
3. self-actualization needs
4. esteem needs

The process of managing upstream and downstream of final goods, flow of raw materials and information about resellers and final consumers is classified as

1. marketing logistics network
2. supply chain management
3. delivery network
4. physical distribution network

The 'Dollar Tree store and Family Dollar' targets customers with middle and low income groups is an example of

1. geographic segmentation
2. income segmentation
3. psychographic segmentation
4. behavioral segmentation