Principles Of Marketing Practice Test 23

Business Markets Quiz PDF: Questions and Answers - 23

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Business Markets Questions and Answers PDF Download: Quiz 23

MCQ 111: Top management sets the company's

A) Mission

B) Objectives

C) Vision

D) All of above

MCQ 112: Permanent and ordered division in society on basis of values and interests is called

A) social class

B) culture

C) subculture

D) both b and c

MCQ 113: The cost based pricing strategy is also called

A) product driven

B) customer driven

C) economy driven

D) cost driven

MCQ 114: In BCG growth share matrix, the horizontal axis represents

A) Market growth rate

B) Relative market share

C) Portfolio analysis

D) Both b & c

MCQ 115: The industry installations consists of major purchases such as

A) buildings

B) fixed equipment

C) accessory and office equipment

D) all of above

Principles Of Marketing Exam Prep Tests

New Product Pricing Strategies MCQs

Discount and Allowance Pricing MCQs

Geographical Price MCQs

Balancing Customer and Competitor Orientations MCQs

Organizational Approach MCQs

Customer Value Based Pricing MCQs

Global Product Strategy MCQs

Capturing Value from Customers MCQs

Personal factors MCQs

Buyer Decision Processes MCQs

Marketing Research MCQs

Setting Goals and Advertising Objectives MCQs

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