Principles Of Marketing MCQs (BBA Marketing) From Textbook

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Principles Of Marketing Certification MCQs – Mock Test 23

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Business Markets MCQs – Mock Test 23 PDF Download

MCQ: 111

Top management sets the company's

  1. Mission
  2. Objectives
  3. Vision
  4. All of above
MCQ: 112

Permanent and ordered division in society on basis of values and interests is called

  1. social class
  2. culture
  3. subculture
  4. both b and c
MCQ: 113

The cost based pricing strategy is also called

  1. product driven
  2. customer driven
  3. economy driven
  4. cost driven
MCQ: 114

In BCG growth share matrix, the horizontal axis represents

  1. Market growth rate
  2. Relative market share
  3. Portfolio analysis
  4. Both b & c
MCQ: 115

The industry installations consists of major purchases such as

  1. buildings
  2. fixed equipment
  3. accessory and office equipment
  4. all of above

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