Principles Of Marketing Practice Test 22

Product Mix Pricing Strategies MCQ (Multiple Choice Questions) PDF - 22

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Product Mix Pricing Strategies Questions and Answers PDF Download: Quiz 22

MCQ 106: The sales promotion tools used to stimulate purchase, motivate salespeople and generate business leads are classified in category of

A) event promotion

B) off deal promotion

C) trade promotions

D) business promotions

MCQ 107: According to 'Maslow's hierarchy of needs', the sense and need of belonging is classified as

A) physiological needs

B) social needs

C) safety needs

D) esteem needs

MCQ 108: The products that customers buy after comparing suitability of products are classified as

A) non-shopping products

B) shopping products

C) specialty products

D) unsought products

MCQ 109: According to sustainable marketing, the major movements includes

A) consumerism

B) seller's extremism

C) environmentalism

D) both a and c

MCQ 110: If the fixed cost is $200000, unit sales are 30000 and the variable cost is $8 then the unit cost is

A) $14.67

B) $18.67

C) $20.67

D) $25.67

Principles Of Marketing Exam Prep Tests

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