Principles of Marketing MCQs - Chapter 13

New Product Development Trivia Questions and Answers PDF - 16

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New Product Development Questions & Answers PDF Download: MCQ Quiz 16

MCQ 76: The widely accepted and currently popular style in specific or given field of art is called

fashion
fads
followers
customs

MCQ 77: In PLC stages, the phase in which products profits decline and product has been defended from competition is called

maturity stage
predictive stage
improved market stage
profit achieved stage

MCQ 78: The promotion strategy in which the producers promotes goods to final customers by using sales force is classified as

rational selling strategy
push strategy
pull strategy
moral selling strategy

MCQ 79: The broad categories of communication channels are

personal communication channels
irrational communication channels
non-personal communication channels
both a and c

MCQ 80: The major strategies regarding promotion mix are

pull and push strategy
rational and moral selling strategy
direct strategy
indirect strategy

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