Principles of Marketing MCQs - Chapter 13
New Product Development Multiple Choice Questions (MCQs) PDF Download - 17
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The Book New Product Development Multiple Choice Questions and Answers (MCQs), New Product Development MCQs PDF Download, e-Book Ch. 13-17 to study Principles of Marketing Online Course. Practice New Product Development Process MCQs, New Product Development trivia questions and answers PDF to prepare for job interview. The New Product Development MCQs App Download: Free learning app for new product development strategy, product life cycle strategies career test for accredited online business schools.
The Multiple Choice Question (MCQ Quiz): Considering non-personal communication channels, the billboards and posters are considered as; "New Product Development" App Download (Free) with answers print media, online media, broadcast media and display media to learn online classes courses. Solve new product development process quiz questions, download Google eBook (Free Sample) for master's degree in business administration.
New Product Development Questions & Answers PDF Download: MCQ Quiz 17
MCQ 81: Considering non-personal communication channels, the billboards and posters are considered as
- online media
- print media
- broadcast media
- display media
MCQ 82: The communication channel through which opinion leaders are educated about market offerings to spread information about that market offering is classified as
- print and broadcast media
- word-of-mouth influence
- buzz marketing
- display and online media
MCQ 83: The 'idea-reducing stage' in new product development process consists of
- screening of product
- screening of customers
- screening of ideas
- generation of ideas
MCQ 84: According to PLC stages, the stage in which the profits are non-existent because of higher expenses is said to be
- introduction stage
- turbulent stage
- innovation stage
- non-profit stage
MCQ 85: The promotion technique for consumers according to which demonstrations and displays of products made at place of sale is called
- point of purchase promotion
- cents off deals
- sales premium
- advertising specialties
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marketing management MCQ with Answers
- Purchasing agents of the companies in business markets dominate the
- Goods that are frequently and immediately bought by consumer's are classified as
- Specific brand lines supplied to specific retailers are classified as
- A group whose values and behaviors are rejected by individuals is classified as
- Pricing technique according to which seller's charge high prices every day and
- Sales forecast is graphically shown, the horizontal axis shows
New Product Development MCQ Book Questions
- System which calls for managing, motivating, selecting and evaluating performance of marketing
- New competitors will enter in the market in the PLC stage called
- PLC stage in which new product is distributed for the first time is called
- Sales of a product that are driven by temporary enthusiasm and brand popularity are classified as
- In the 'decline stage of product life cycle' the per customer cost is
- Considering promotional mix, the method of giving short term incentives to encourage