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Principles of Marketing Study Material: Practice Test 7 (Chapter 11)
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In marketing intermediaries, the way of distribution in which the product is stocked in many possible outlets is classified as
If the cost of product is $30 and the profit margin for each unit is $3 then the price that must be charged to customers is
Selection of one or more segments to enter is called
The kind of channel arrangement which involves one or more than one independent wholesalers, producers and retailers is classified as
The most crucial and first step in marketing process is
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