Principles of Marketing MCQs – Practice Test 7 (Chapter 11)

Marketing Channels Quiz with Answers PDF Download – Test 7

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Marketing Channels Quiz – Practice Test 7 PDF Download

MCQ 31: In marketing intermediaries, the way of distribution in which the product is stocked in many possible outlets is classified as:

inclusive distribution
exclusive dealing
selective distribution
intensive distribution

MCQ 32: If the cost of product is $30 and the profit margin for each unit is $3 then the price that must be charged to customers is:

MCQ 33: Selection of one or more segments to enter is called:

Market segmentation
Targeting
Differentiation
Positioning

MCQ 34: The kind of channel arrangement which involves one or more than one independent wholesalers, producers and retailers is classified as:

vertical marketing system
static distribution channel
conventional distribution channel
horizontal marketing system

MCQ 35: The most crucial and first step in marketing process is:

Designing a marketing strategy
Create customer delight
Understanding customer needs and wants
Capturing value from customers

Marketing Channels Quiz App & e-Book – Principles of Marketing Study Material

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