Marketing Channels MCQ App | Principles of Marketing MCQ e-Book PDF | 6
Principles Of Marketing MCQs (BBA Marketing) From Textbook

Principles of Marketing MCQs – Practice Test 6 (Chapter 11)

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Marketing Channels MCQ – Practice Test 6 PDF Download

MCQ 26: The types of consumer products are:

  1. Two types
  2. Three types
  3. Four types
  4. Five types

MCQ 27: The whole marketing strategy of a company should support:

  1. Point of Differentiation
  2. Positioning strategy
  3. Targeting
  4. Both b & c

MCQ 28: The logistic network which moves the materials from suppliers to the manufacturing unit is classified as:

  1. inbound distribution
  2. outbound distribution
  3. forward distribution
  4. reverse distribution

MCQ 29: The market which is segmented on the basis of negative and hostile attitude toward product is considered as:

  1. geographic segmentation
  2. demographic segmentation
  3. psychographic segmentation
  4. behavioral segmentation

MCQ 30: The convenience products in industrial markets are also called as:

  1. industry supplies
  2. industry services
  3. industry capital items
  4. industry material and parts

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