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Principles Of Marketing MCQs (BBA Marketing) From Textbook

Principles of Marketing Competitive Exam MCQs – Practice Test 5 (Chapter 11)

Marketing Channels MCQs with Answers PDF Download – Test 5

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Marketing Channels MCQs – Practice Test 5 PDF Download

MCQ 21: The price on which it is limit that no less profits would be accepted less than this price is classified as:

  1. cost ceiling
  2. cost floor
  3. price ceiling
  4. price floor

MCQ 22: The products that are usually distributed through fewer stores but with increased customer services is called:

  1. shopping specialty products
  2. less convenient sought products
  3. shopping products
  4. unsought industrial product

MCQ 23: The specific amount of money the company demands from customers for its product or services is classified as:

  1. price
  2. tax
  3. discount
  4. value added tax

MCQ 24: The blood donations to the Red Cross is a classic example of:

  1. unsought consumer products
  2. sought services
  3. sought industrial product
  4. unsought augmented product

MCQ 25: The strong brand preferences and loyalty plays a role in buying of:

  1. industrial products
  2. unsought consumer products
  3. sought industrial product
  4. specialty products

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