Collecting Information and Forecasting Demand MCQ App | BBA Marketing Management MCQ e-Book PDF | 6
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MCQ 26: In the graph of market demand function, the different companies marketing expenditures are shown on the:

  1. horizontal axis
  2. vertical axis
  3. market equilibrium point
  4. Company's equilibrium point

MCQ 27: The market forecast shows the market demand which is:

  1. expected
  2. maximum
  3. minimum
  4. None of above

MCQ 28: The 'sales information systems' and 'customer data bases' are the part of company's:

  1. external record
  2. private record
  3. public record
  4. internal record

MCQ 29: The potential number of buyers multiply average quantity show the:

  1. total demand potential
  2. current demand
  3. total market potential
  4. total production potential

MCQ 30: The budget which is set slight lower than the sales forecast is classified as:

  1. raw material budgeting
  2. product budgeting
  3. sales budget
  4. quota system

Collecting Information & Forecasting Demand MCQ App & e-Book – BBA Marketing Management Entrance Exam

Designing and Managing Services MCQs
Conducting Marketing Research MCQs
Identifying Market Segments and Targets MCQs
Analyzing Consumer Markets MCQs
Crafting Brand Positioning MCQs
Collecting Information and Forecasting Demand MCQs
Competitive Dynamics MCQs
Product Strategy Setting MCQs

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