Sales Promotion Notes Questions with Answers PDF Download - 79

The pricing issues within channel levels includes

1. price maintenance
2. predatory pricing
3. price discrimination
4. deceptive pricing

Considering types of retailers, the stores that are located near your residence, carry limited product line and remain open for seven days are called

1. selective store
2. extensive store
3. exclusive store
4. convenience stores

The breakeven pricing strategy is also called

1. learning pricing
2. marginal pricing
3. target return pricing
4. markup return pricing

The type of cost reduction made for channel members who perform the functions of record keeping, storing and selling is classified as

1. functional discount
2. quantity discount
3. cash discount
4. seasonal discount

Considering non-personal communication channels, the radio and television are considered as

1. broadcast media
2. display media
3. online media
4. print media