Market Segmentation MCQs (Multiple Choice Questions) PDF Download - 74

The market which is segmented on the basis of usage rate of product such as 'light, medium and heavy users' of the products is considered as

1. geographic segmentation
2. demographic segmentation
3. psychographic segmentation
4. behavioral segmentation

The after-sale services are part of

1. segmented products
2. less convenient products
3. augmented products
4. convenient tangible products

The fourth step in process of new product development is

1. developing marketing strategy
2. developing production schedule
3. developing introductory test
4. developing new candidate's pool

The kind of contractual VMS (vertical marketing system) in which franchisor links different stages in distribution-production process is classified as

1. franchise organization
2. member organization
3. link organization
4. administered organization

The market segmentation based on customers race and nationality is an example of

1. geographic segmentation
2. demographic segmentation
3. psychographic segmentation
4. behavioral segmentation