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Personal factors Quizzes Online MCQs PDF Download eBook

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Personal factors Questions and Answers PDF Download eBook

Personal factors Quiz

MCQ: The 'marketing strategy statement' first part consists of

  1. target market
  2. planned value proposition
  3. sales, profit goals, market share
  4. developing mission statement

A

Business Actions and Sustainable Markets Quiz

MCQ: The marketing intermediaries includes

  1. Financial intermediaries
  2. Marketing services agencies
  3. Both a and b
  4. None of the above

C

Types of Costs Quiz

MCQ: The BlackBerry 'on the go connectivity' specific feature is part of

  1. actual product
  2. augmented product
  3. dis-augmented product
  4. intangible services

A

Designing a Customer Driven Marketing Strategy Quiz

MCQ: The higher is the gap between product performance and customer expectations, the customer is

  1. more satisfied
  2. more dissatisfied
  3. more delighted
  4. none of the above

B

Developing Effective Marketing Communication Quiz

MCQ: The discomfort at the buyers end caused by conflict in post purchase behavior is classified as

  1. cognitive dissonance
  2. post purchase behavior
  3. both a and b
  4. none of the above

A