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Principles Of Marketing MCQs (BBA Marketing) From Textbook

Principles of Marketing MCQs – Practice Test 8 (Chapter 3)

Company and Marketing Strategy Notes Questions with Answers PDF Download – Test 8

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Company & Marketing Strategy MCQs – Practice Test 8 PDF Download

MCQ 36: The consumer's and society's long run interests are considered in:

  1. Societal marketing concept
  2. Market concept
  3. Product concept
  4. selling concept

MCQ 37: The set of vehicles which are used to deliver message to intended audiences is classified as:

  1. advertising objective
  2. advertising media
  3. reminder media
  4. rational media

MCQ 38: The needs of customers are triggered by:

  1. internal stimuli
  2. external stimuli
  3. both a and b
  4. none of above

MCQ 39: The group which can exert influences on other because of specialized knowledge and skills is called:

  1. opinion leader
  2. leading adopters
  3. influential
  4. all of above

MCQ 40: The 'inside-out' perspective is referred in:

  1. The marketing concept
  2. Societal marketing concept
  3. Selling concept
  4. Product concept

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