Principles of Marketing MCQs – Practice Test 7 (Chapter 3)

Company and Marketing Strategy Quiz with Answers PDF Download – Test 7

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Company & Marketing Strategy Quiz – Practice Test 7 PDF Download

MCQ 31: Market offerings are offered to:

Create a need or want
Satisfy a need or want
Both a and b
None of above

MCQ 32: Swedish furniture giant IKEA targets middle class segment at global scale is an example of:

intermarket segmentation
intramarket segmentation
income segmentation
psychographic segmentation

MCQ 33: The market segmentation on the basis of continents such as North America, Middle East and Western Europe is example of:

geographic segmentation
demographic segmentation
psychographic segmentation
behavioral segmentation

MCQ 34: The division of market as 'baby boomers', 'Generation X' and 'Generation Y' is example of:

geographic segmentation
demographic segmentation
psychographic segmentation
behavioral segmentation

MCQ 35: The researcher finds 'what people thinks' with the help of:

open ended question
close ended question
Both a and b
none of above

Company & Marketing Strategy Quiz App & e-Book – Principles of Marketing Study Material

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