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Principles of Marketing MCQs: Chapter 3

Company and Marketing Strategy Quiz Questions & Answers PDF Download - 7

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The Quiz: Market offerings are offered to "Company and Marketing Strategy" App (iOS, Android) with answers: satisfy a need or want, create a need or want, and none of above for online marketing masters programs. Study What is a Product Quiz Questions, download Google Book (Free Sample) to learn free online courses.

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Company & Marketing Strategy Exam Questions and Answers PDF Download: Test 7

MCQ: 31

Market offerings are offered to

  1. Create a need or want
  2. Satisfy a need or want
  3. Both a and b
  4. None of above
MCQ: 32

Swedish furniture giant IKEA targets middle class segment at global scale is an example of

  1. intermarket segmentation
  2. intramarket segmentation
  3. income segmentation
  4. psychographic segmentation
MCQ: 33

The market segmentation on the basis of continents such as North America, Middle East and Western Europe is example of

  1. geographic segmentation
  2. demographic segmentation
  3. psychographic segmentation
  4. behavioral segmentation
MCQ: 34

The division of market as 'baby boomers', 'Generation X' and 'Generation Y' is example of

  1. geographic segmentation
  2. demographic segmentation
  3. psychographic segmentation
  4. behavioral segmentation
MCQ: 35

The researcher finds 'what people thinks' with the help of

  1. open ended question
  2. close ended question
  3. Both a and b
  4. none of above

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Company and Marketing Strategy Quiz App (Android & iOS)

Company & Marketing Strategy Quiz App

Company and Marketing Strategy Quiz App (iOS & Android)

Marketing Principles Quiz App

Cost Accounting Quiz App (iOS & Android)

Cost Accounting Quiz App

Financial Markets Quiz App (Android & iOS)

Financial Markets Quiz App