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BBA Marketing Management MCQs – Practice Test 8 (Chapter 12)

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Identifying Market Segments & Targets MCQs – Practice Test 8 PDF Download

MCQ 36: The conventional people with concrete beliefs and conservative are called:

  1. non-believers
  2. believers
  3. strivers
  4. non-strivers

MCQ 37: The fun-loving and trendy people whom resources are constrained and limited are classified as:

  1. non-believers
  2. believers
  3. strivers
  4. non-strivers

MCQ 38: The VALS segmentation framework dimension 'consumer resources' is classified as:

  1. the stretch dimension
  2. the strength dimension
  3. the horizontal dimension
  4. the vertical dimension

MCQ 39: When the firm concentrates on serving needs of any specific customer group, it is considered as:

  1. product specialization
  2. market specialization
  3. single product concentration
  4. mass customization

MCQ 40: When any firm sells its market offering too many different market segments, it is classified as:

  1. product specialization
  2. market specialization
  3. single product concentration
  4. mass customization

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