BBA Marketing Management Study App | Developing Pricing Strategies MCQ e-Book PDF

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BBA Marketing Management MCQs – Practice Test 6 (Chapter 11)

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Developing Pricing Strategies MCQ – Practice Test 6 PDF Download

MCQ 26: If the demand for the product does not change with the small change in price then the demand is said to be:

  1. interactive
  2. augmented
  3. elastic
  4. inelastic

MCQ 27: The selling of the product's price is set with the help of:

  1. demand
  2. supply
  3. cost
  4. discount and allowance

MCQ 28: The pricing value of the product which is based on image of buyers about customer support, warranty and support is classified as:

  1. target profit pricing
  2. break-even pricing
  3. perceived value pricing
  4. target return pricing

MCQ 29: The total cost is divided by production level to calculate:

  1. average costs
  2. fixed costs
  3. variable costs
  4. discounted costs

MCQ 30: The image pricing, location pricing, channel pricing and time pricing are all types of price discrimination of:

  1. First degree
  2. Second degree
  3. Third degree
  4. Fourth degree

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