Conducting Marketing Research MCQs App Download - BBA Marketing Management e-Book
BBA Marketing Management MCQs - Chapter 5
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The information which are collected through observation, focus group and surveys are included in
The 'market share value' is best classified as
In close-ended question, the statement which allows the respondents to show the agreement/disagreement is classified as
The type of question which consists of rating to some attributes from "poor" to "excellent" is said to be
In close-ended question, the use of scale having two bipolar words to record response of respondent's is classified as
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