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BBA Marketing Management Study Guide: Practice Test 9 (Chapter 5)

Conducting Marketing Research Multiple Choice Questions (MCQs) PDF Download - 9

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The Conducting Marketing Research Multiple Choice Questions (MCQs) with Answers PDF (Conducting Marketing Research MCQs PDF e-Book) download Ch. 5-9 to study BBA Marketing Management Course. Practice Marketing Research Process MCQs, Conducting Marketing Research Notes questions and answers PDF for online BS business administration. The Conducting Marketing Research MCQs App Download: Free BBA Marketing Management App to study career test for bachelors degree in marketing online.

The MCQ: The information which are collected through observation, focus group and surveys are included in; "Conducting Marketing Research" App Download [Free] with answers: secondary data sources, primary data sources, external marketing, and internal marketing for bachelors degree in marketing online. Solve Consumer Goods Classification Quiz Questions, download Google eBook (Free Sample) for online master's degree in business management.

Conducting Marketing Research MCQ with Answers PDF Download: Quiz 9

MCQ: 41

The information which are collected through observation, focus group and surveys are included in

  1. primary data sources
  2. secondary data sources
  3. external marketing
  4. internal marketing
MCQ: 42

The 'market share value' is best classified as

  1. marketing external metrics
  2. sampling metrics
  3. unit metrics
  4. procedural metrics
MCQ: 43

In close-ended question, the statement which allows the respondents to show the agreement/disagreement is classified as

  1. multiple choice
  2. dichotomous
  3. semantic differential
  4. Likert scale
MCQ: 44

The type of question which consists of rating to some attributes from "poor" to "excellent" is said to be

  1. rating scale
  2. ranking scale
  3. distribution scale
  4. intention scale
MCQ: 45

In close-ended question, the use of scale having two bipolar words to record response of respondent's is classified as

  1. semantic differential
  2. Likert scale
  3. multiple choice
  4. dichotomous

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Conducting Marketing Research MCQ App (Android & iOS)

Conducting Marketing Research MCQ App

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