BBA Marketing Management MCQs – Practice Test 10 (Chapter 5)

Conducting Marketing Research MCQ with Answers PDF Download – Test 10

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Conducting Marketing Research MCQ – Practice Test 10 PDF Download

MCQ 46: The type of question which consists of an importance scale for some attributes and respondents is classified as:

semantic differential
importance scale
multidimensional scale
least important scale

MCQ 47: In close-ended question in which the question with three or more possible answers is classified as:

semantic differential
Likert scale
multiple choice
dichotomous

MCQ 48: The technique in which respondents were asked to make meaning out of an ambiguous stimulus is classified as:

projective techniques
graphic projection
situation projection
picture projection

MCQ 49: The analysis of how profit margin is optimized and the marketing cost on per unit sold, is classified as:

stakeholder satisfaction pathway
company metrics pathway
customer's metrics pathway
unit metrics pathway

MCQ 50: The systematic design which analysis and report the data is called:

systematic research
research validity
marketing research
research process

BBA Marketing Management Notes App & e-Book – Conducting Marketing Research Exam Prep

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Collecting Information and Forecasting Demand MCQs

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