BBA Marketing Management Certification MCQs – Practice Test 11 (Chapter 5)

Conducting Marketing Research Quiz with Answers PDF – Download Test 11

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Conducting Marketing Research Quiz PDF Download – Practice Test 11

MCQ 51: The record that shows how company is performing year after year is classified as:

customer performance scorecard
market performance record
stakeholder performance scorecard
marketing dashboards

MCQ 52: The technique of asking respondents to complete the given story is called:

sentence completion
story completion
completely unstructured
word association

MCQ 53: The researchers sampling plan consists of:

sampling unit
sampling size
sampling procedure
all of the above

MCQ 54: The fifth step in the marketing research process is:

presenting the market data
presenting the findings
presenting the competitor's offering
presenting marketing plan

MCQ 55: In making of questionnaire, the 'open-ended question' includes:

word association
story completion
thematic appreciation test
all of the above

BBA Marketing Management Quiz App & e-Book – Conducting Marketing Research Certification Guide

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