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BBA Marketing Management MCQs - Chapter 5
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The close-ended question in which each question have two possible answers are
When a group of six to ten people, considering specific demographics to discuss topic of interest, selected by researchers are classified as
The type of question in which a respondent can answer in unlimited ways is classified as
The questions in questionnaire that allow respondent's to express their own thoughts and words are called
The external marketing metrics consist of
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