Principles Of Marketing Practice Test 108

What is a Product Multiple Choice Questions (MCQ) PDF - 108

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What is a Product Questions and Answers PDF Download: Quiz 108

MCQ 536: The retailers that provide more specialty goods than others and therefore provide more assistance to customers while shopping are classified as

A) limited service retailers

B) super retailers

C) full-service retailers

D) self-service retailers

MCQ 537: The firm can obtain new product by

A) acquisition

B) repetition

C) merger

D) new packaging of product

MCQ 538: The communication channels such as buzz marketing and word-of-mouth influence are classified as

A) non-personal communication channels

B) non-emotional communication channels

C) personal communication channels

D) irrational communication channels

MCQ 539: The business buying situation in which the order is placed for first time is

A) new task

B) modified rebuy

C) straight rebuy

D) solutions selling

MCQ 540: In marketing, the potential customer's familiarity with advertising creates

A) brand familiarity

B) brand conviction

C) both a and b

D) none of above

Principles Of Marketing Exam Prep Tests

New Product Development Process MCQs

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Personal Selling Process MCQs

Company Wide Strategic Planning MCQs

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Product Life Cycle Strategies MCQs

Business Markets MCQs

Sales Force Management MCQs

Logistics Functions MCQs

Market Segmentation MCQs

Relative Prices MCQs

Social Factors MCQs

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