Buyer Decision Processes Quiz Questions and Answers PDF - 109

MCQ 541: The stage in which the business buyer invites supplier to submit proposals is classified as

1. supplier selection
2. proposal solicitation
3. supplier search
4. order specification

MCQ 542: The detailed stated version of shortlisted new ideas in meaningful consumer terms is best classified as

1. product concept
2. production phase
3. production screening
4. raw-material screening

MCQ 543: The customers who adopt new ideas and rarely are leaders are classified as

1. innovators
2. early majority
3. laggard
4. early adopter

MCQ 544: In consumer promotions, the certificates given to product buyers which confirms savings when they buy particular items are called

1. sample
2. coupon
3. premium
4. cash refunds

MCQ 545: Firm's performance can be better measured by

1. Current sales
2. Customer equity
3. Market share
4. Both a and b