Personal Selling Process Multiple Choice Questions (MCQ) PDF Download

MCQ 1: The sales of products in introductory stage are recorded by the company as

1. low sales
2. rapidly rising
3. peak sales
4. gradually declining

MCQ 2: The process of changing one or more elements of marketing mix to improve sales is classified as

1. modifying marketing mix
2. modifying raw material schedule
3. modifying the product
4. modifying the market

MCQ 3: According to 'real-win-worth doing' proposition of marketing, checking the fit of product in overall strategy is part of

1. real
2. win
3. worth doing
4. less worthy

MCQ 4: The type of product development which is systematic, holistic and not compartmentalized is said to be

1. customer centered product development
2. team based product development
3. systematic product development
4. concentration based development

MCQ 5: Finding new segments and new users which can result in increased consumption of market offering is said to be

1. modifying marketing mix
2. modifying raw material schedule
3. modifying the product
4. modifying the market