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Entering Marketplace Quizzes Online MCQs PDF Download eBook

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Entering Marketplace Questions and Answers PDF Download eBook

Entering Marketplace Quiz

MCQ: The traits that can help defining someone's personality includes

  1. self-confidence and dominance
  2. defensiveness and adaptability
  3. scalability and autonomy
  4. all of above

D

Psychological Factors Quiz

MCQ: The way of selling in which groups of people are involved from various departments such as finance, engineering and marketing to serve large accounts is called

  1. nominal selling
  2. territorial selling
  3. team selling
  4. group selling

C

Capturing Value from Customers Quiz

MCQ: The procedure of arranging a product to occupy distinct place in target customers mind is called

  1. Market segmentation
  2. Targeting
  3. Differentiation
  4. Positioning

D

Discount and Allowance Pricing Quiz

MCQ: According to 'Maslow's hierarchy of needs', the need for security and protection is classified as

  1. physiological needs
  2. social needs
  3. safety needs
  4. esteem needs

C

Product Life Cycle Strategies Quiz

MCQ: The process of buying a license or copyrights to produce any other company's product is called

  1. acquisition
  2. repetition
  3. merger
  4. new packaging of product

A