Entering Marketplace Quiz Questions and Answers PDF - 113

MCQ 561: The traits that can help defining someone's personality includes

1. self-confidence and dominance
2. defensiveness and adaptability
3. scalability and autonomy
4. all of above

MCQ 562: The way of selling in which groups of people are involved from various departments such as finance, engineering and marketing to serve large accounts is called

1. nominal selling
2. territorial selling
3. team selling
4. group selling

MCQ 563: The procedure of arranging a product to occupy distinct place in target customers mind is called

1. Market segmentation
2. Targeting
3. Differentiation
4. Positioning

MCQ 564: According to 'Maslow's hierarchy of needs', the need for security and protection is classified as

1. physiological needs
2. social needs
3. safety needs
4. esteem needs

MCQ 565: The process of buying a license or copyrights to produce any other company's product is called

1. acquisition
2. repetition
3. merger
4. new packaging of product