Principles Of Marketing Practice Test 112

Market Targeting Multiple Choice Questions (MCQ) PDF - 112

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Market Targeting Questions and Answers PDF Download: Quiz 112

MCQ 556: The customer classification depends on

Potential profitability
Projected loyalty
Both a and b
None of above

MCQ 557: The social class group who rely heavily on inherited wealth is best classified as

upper middles
working class
lower uppers
upper uppers

MCQ 558: The process of involving the pool of communities for idea building such as customers, employees and even public at large is classified as

crowdsourcing
internal sourcing
off sourcing
off shoring

MCQ 559: In the 'growth stage of product life cycle' the cost per customer is

high
low
average
moderate

MCQ 560: The tendency of difficult understanding related to use of market offering is called

relative advantage
complexity
communicability
compatibility

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