Market Segmentation Multiple Choice Questions (MCQs) PDF Download - 68

The Scion, Toyota and Lexus under the roof of same brand targets their own segments so the coverage strategy used in this situation is called

1. mass marketing
2. segmented marketing
3. niche marketing
4. micromarketing

The pricing strategy which is used in market penetration strategy is

1. basing point pricing
2. freight absorption costing
3. flexible pricing
4. uniform pricing

The strategy that focuses on smaller segments and attract only few competitors is called

1. mass marketing
2. segmented marketing
3. niche marketing
4. micromarketing

The sustainable marketing principle which says that company must define mission statement in broad social terms in place of only product terms is classified as

1. sense of broad marketing
2. sense of mission marketing
3. sense of vision marketing
4. societal marketing

The kind of products that does not provide immediate satisfaction but provide long term benefits to consumers are classified as

1. deficient products
2. pleasing products
3. salutary products
4. desirable products