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Logistics Functions Quizzes Online MCQs PDF Download eBook

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Logistics Functions Questions and Answers PDF Download eBook

Logistics Functions Quiz

MCQ: The 'Regent Seven Seas Cruise Line' targets customers seeking elegant ambiance for holidays is example of

  1. geographic segmentation
  2. income segmentation
  3. psychographic segmentation
  4. behavioral segmentation


Market Segmentation Quiz

MCQ: The companies that targets market very narrowly is called

  1. mass marketing
  2. segmented marketing
  3. niche marketing
  4. micromarketing


Relative Prices Quiz

MCQ: The pricing technique which considers pricing for customers living in different locations around the world is classified as

  1. cyclical pricing
  2. short term pricing
  3. promotional pricing
  4. geographical pricing


Market Segmentation Quiz

MCQ: Niche marketing helps more in

  1. smaller firms
  2. larger firms
  3. business giants
  4. retail store


Business Markets Quiz

MCQ: The factors that affect Company's ability to maintain customer relationships are known as

  1. Marketing environment
  2. Marketing dashboard
  3. Marketing plan
  4. Both a and b