What is a Product Quiz with Answers PDF Download – Test 121

MCQ 601: The retail business built on a place that is owned, planned and developed as single business unit is classified as:

1. shopping center
2. specialty center
3. corporate center
4. warehouse club center

MCQ 602: The number of intermediaries that made products or services available to final customer are classified as:

1. flexible channels
2. chain of channels
3. channel levels
4. marketing levels

MCQ 603: The marketing of products done by companies by placing ordering and information machines is called:

1. kiosk marketing
2. offline marketing
3. telephone marketing
4. direct response TV marketing

MCQ 604: The new product pricing strategy through which the companies set lower prices to gain large market share is classified as:

1. optional product pricing
2. skimming pricing
3. penetration pricing
4. captive product pricing

MCQ 605: The delivery and credit services are part of:

1. marketing strategy
2. augmented product
3. non-augmented product
4. positioning strategy