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Principles Of Marketing MCQs (BBA Marketing) From Textbook

Principles of Marketing Certification MCQs – Practice Test 11 (Chapter 17)

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Learn Products, Services and Brands Quiz App (Android & iOS) with MCQ: "Retailers that follow the pattern of "locate-compare-select" to serve their customers are classified as"; with answers: self-service retailers, full-service retailers, limited service retailers, and super retailers. Learn Market Segmentation Quiz Questions, download Google Book (Free Chapter) for online educational growth.

Products, Services & Brands Quiz – Practice Test 11 PDF Download

MCQ 51: The retailers that follow the pattern of "locate-compare-select" to serve their customers are classified as:

  1. full-service retailers
  2. self-service retailers
  3. limited service retailers
  4. super retailers

MCQ 52: The wholesaling which is done directly to buyers or sellers rather than wholesaling through non-dependent wholesalers is classified as:

  1. manufacturer's sales branches
  2. brokers
  3. agent
  4. drop shippers

MCQ 53: In retailer industry, the stores such as Kohl's and Target are considered as best examples of:

  1. limited service retailers
  2. super retailers
  3. full-service retailers
  4. self-service retailers

MCQ 54: Considering types of retail stores, the one which sells merchandise with low margins at lower price and in high volumes is called:

  1. discount store
  2. selective store
  3. extensive store
  4. exclusive store

MCQ 55: Considering types of retail stores, the one in which combines concept of supercenters and discount stores is classified as:

  1. inclusive store
  2. exclusive store
  3. superstore
  4. extensive store

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