Principles of Marketing Certification MCQs – Practice Test 3 (Chapter 13)

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New Product Development Quiz PDF Download – Practice Test 3

MCQ 11: The management of new product development strategy includes:

customer centered development
team based development
systematic product development
all of above

MCQ 12: The computer giant Dell have an idea storming website used to ask customers for improvement suggestions is an example of:

internal sourcing
crowdsourcing
off shoring
off sourcing

MCQ 13: The process of managing upstream and downstream of final goods, flow of raw materials and information about resellers and final consumers is classified as:

marketing logistics network
supply chain management
delivery network
physical distribution network

MCQ 14: In the product life cycle introductory stage, the marketing objective is to:

create product awareness
maximize the market share
defend market share and profits
reduce expenditure

MCQ 15: The testing of new product concepts in group of targeted segment of market is called:

concept development
concept testing
material testing
market screening

Principles of Marketing Quiz App & e-Book – New Product Development Certification Guide

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