Principles of Marketing MCQs - Chapter 13
New Product Development Quiz Questions & Answers PDF Download - 3
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New Product Development Exam Questions and Answers PDF Download: Test 3
The management of new product development strategy includes
- customer centered development
- team based development
- systematic product development
- all of above
The computer giant Dell have an idea storming website used to ask customers for improvement suggestions is an example of
- internal sourcing
- crowdsourcing
- off shoring
- off sourcing
The process of managing upstream and downstream of final goods, flow of raw materials and information about resellers and final consumers is classified as
- marketing logistics network
- supply chain management
- delivery network
- physical distribution network
In the product life cycle introductory stage, the marketing objective is to
- create product awareness
- maximize the market share
- defend market share and profits
- reduce expenditure
The testing of new product concepts in group of targeted segment of market is called
- concept development
- concept testing
- material testing
- market screening
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marketing management MCQ with Answers
- Strategies such as vertical and horizontal integration are classified as
- Goods that enter completely into manufacturing of product are classified as
- Concept which defines 'person' and it's interaction with environment is classified as
- Pricing technique according to which seller's charge high prices every day and offer low prices on temporary basis is classified as
- Comparison of brands attributes and elimination of attributes with minimum acceptable cutoffs by customer is classified as
New Product Development MCQ Book Questions
- PLC stage in which distribution and promotion expenses are uncover able because of low profits is referred as
- In 'introduction stage' of product life cycle, cost per customer is
- Testing technique in which researchers measure customers responses to new products is called
- Way of personal communication between friends, family, neighbors and target buyers about particular market offering is called
- Major media channels such as print, display, online and broadcast are classified as