Principles of Marketing Exam MCQs – Practice Test 4 (Chapter 13)

New Product Development Notes Questions with Answers PDF Download – Test 4

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New Product Development MCQs – Practice Test 4 PDF Download

MCQ 16: The market segmented on the basis of knowledge level of customers regarding such as 'unaware, aware, interested and desirous customers' is included in:

geographic segmentation
demographic segmentation
psychographic segmentation
behavioral segmentation

MCQ 17: The PLC stage which experience increased marketing outlays is said to be:

maturity stage
predictive stage
improved market stage
profit achieved stage

MCQ 18: Finding new ways to create more satisfying products for customers is called:

customer centered product development
team based product development
systematic product development
concentration based development

MCQ 19: The customers, distributors and suppliers collectively provide ideas for new-product development are classified as:

idea's external sources
acquisition of ideas
primary sources
secondary sources

MCQ 20: The overlapping of steps for more efficient and effective product development with closely working departments is classified as:

customer centered product development
team based product development
systematic product development
concentrated product development

New Product Development Exam Prep – Principles of Marketing Notes App & e-Book

Retailing and Wholesaling Strategy MCQs

Pricing Strategy MCQs

Managing Marketing Information: Customer Insights MCQs

New Product Development MCQs

Customer Driven Marketing Strategy MCQs

Marketing Channels MCQs

Analyzing Marketing Environment MCQs

Competitive Advantage MCQs

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