Principles of Marketing Certification MCQs – Practice Test 11 (Chapter 5)

Consumer Markets and Buyer Behavior Quiz with Answers PDF Download – Test 11

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Consumer Markets & Buyer Behavior Quiz – Practice Test 11 PDF Download

MCQ 51: Business markets usually includes fewer but:

large scale production firms
small scale retailers
small scale production firms
small scale wholesalers

MCQ 52: The organization's buying behaviors of raw materials for production purposes is called:

business buyer behavior
derived demand
business buying process
cognitive dissonance

MCQ 53: The strategy of distribution in which seller allow certain outlets to sell its product is classified as:

exclusive distribution
inclusive distribution
selective distribution
intensive distribution

MCQ 54: The trial amount of any market offering for limited time before full introduction in market is classified as:

premium
advertising specialties
sample
coupon

MCQ 55: The firm can obtain new product by:

acquisition
repetition
merger
new packaging of product

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