BBA Marketing Courses

Chapter 4: Principles of Marketing Exam Tests

Principles of Marketing MCQs - Chapter 4

Competitive Advantage Multiple Choice Questions (MCQ) PDF Download - 2

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The MCQs: The well-known brand 'Apple' is related to brand personality trait of; "Competitive Advantage" App (Android, iOS) with answers: competence, ruggedness, sophistication, and excitement to learn marketing degree courses. Practice Media Marketing Quiz Questions, download Apple e-Book (Free Sample) for bachelor's degree in business.

Competitive Advantage MCQs with Answers PDF Download: Quiz 2

MCQ: 6

The well-known brand 'Apple' is related to brand personality trait of

  1. ruggedness
  2. competence
  3. sophistication
  4. excitement
MCQ: 7

The ads affecting consumer's subconscious minds are classified as

  1. online advertising
  2. subliminal advertising
  3. luminal advertising
  4. both b and c
MCQ: 8

In macro environment, the 'pressure groups' and 'government agencies' are part of

  1. the cultural environment
  2. the demographic environment
  3. the economic environment
  4. the political environment
MCQ: 9

The tendency to which experiences of potential customers fits with the innovation is called

  1. relative advantage
  2. divisibility
  3. communicability
  4. compatibility
MCQ: 10

A company's microenvironment, the 'general publics' consists of

  1. minority groups
  2. stockholders
  3. Community organizations
  4. public image

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Competitive Advantage App (Android & iOS)

Competitive Advantage App (Android & iOS)

Marketing Principles App (Android & iOS)

Marketing Principles App (iOS & Android)

Business Statistics App (Android & iOS)

Business Statistics App (Android & iOS)

Financial Management App (Android & iOS)

Financial Management App (iOS & Android)