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Principles of Marketing Certification MCQs – Practice Test 3 (Chapter 4)

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Study Competitive Advantage Quiz App (iOS & Android) with MCQ: "In 'adoption process for new products', the customer seek information in the"; with answers: interest stage, awareness stage, and evaluation and trial stage. Study What is a Product Quiz Questions, download Google Book (Free Chapter) to enhance branding effectiveness.

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MCQ 11: In 'adoption process for new products', the customer seek information in the:

  1. awareness stage
  2. interest stage
  3. evaluation and trial stage
  4. all of above

MCQ 12: The types of consumer buying behavior are:

  1. Two types
  2. Three types
  3. Four types
  4. Five types

MCQ 13: The mental process in which customer ends up as buyer of a new product is called:

  1. adoption process
  2. cognitive dissonance
  3. pre purchase behavior
  4. post-purchase behavior

MCQ 14: The highly involved consumer buying behavior and customers perceive fewer differences among brands is called:

  1. complex buying behavior
  2. variety seeking buying behavior
  3. dissonance reducing buying behavior
  4. habitual buying behavior

MCQ 15: The cultural factors must include:

  1. beliefs and attitudes
  2. social class
  3. occupation
  4. roles and status

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