Principles of Marketing MCQs - Chapter 4

Competitive Advantage Quiz Questions & Answers PDF Download - 3

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The Quiz: In 'adoption process for new products', the customer seek information in the; "Competitive Advantage" App (iOS, Android) with answers: interest stage, awareness stage, and evaluation and trial stage to study online educational courses. Study What is a Product Quiz Questions, download Amazon eBook (Free Sample) for online business and administration degree.

Competitive Advantage Exam Questions and Answers PDF Download: Test 3

MCQ: 11

In 'adoption process for new products', the customer seek information in the

awareness stage
interest stage
evaluation and trial stage
all of above

MCQ: 12

The types of consumer buying behavior are

Two types
Three types
Four types
Five types

MCQ: 13

The mental process in which customer ends up as buyer of a new product is called

adoption process
cognitive dissonance
pre purchase behavior
post-purchase behavior

MCQ: 14

The highly involved consumer buying behavior and customers perceive fewer differences among brands is called

complex buying behavior
variety seeking buying behavior
dissonance reducing buying behavior
habitual buying behavior

MCQ: 15

The cultural factors must include

beliefs and attitudes
social class
occupation
roles and status

Principles Of Marketing Mock Tests

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