Chapter 14: BBA Marketing Management Exam Tests
BBA Marketing Management MCQs - Chapter 14
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MCQ 16: In the product hierarchy, the product classes that help in satisfying core needs are considered as
MCQ 17: The fundamental level of customer's value hierarchy is
MCQ 18: The examples of durable goods are
MCQ 19: In the product mix, the company producing the toothpaste, paper products, detergents and bathing soap bars is classified as
MCQ 20: The total length of each product line is divided by number of product lines which is carried by the company to calculate
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