BBA Marketing Management Practice Test 46

Marketing Channels and Value Networks MCQ Questions PDF - 46

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Marketing Management: Marketing Channels & Value Networks MCQ Quiz PDF Download

MCQ: In marketing channels, the intermediaries whose function is to buy, label and resell the goods are classified as

A) facilitators

B) terminators

C) merchants

D) agents

MCQ: The compelling images which appeal the customer's psychological needs is considered as

A) employee differentiation

B) process differentiation

C) image differentiation

D) working differentiation

MCQ: The promotional pricing technique adopted by retailers and lowering selling prices of well-known brands is classified as

A) loss leader pricing

B) cash rebates

C) special customer pricing

D) special event pricing

MCQ: The form of countertrade in which seller receives some money and some goods for due payments is classified as

A) offset

B) buy back arrangement

C) barter

D) compensation deal

MCQ: In the product hierarchy, the product classes that help in satisfying core needs are considered as

A) product line

B) product class

C) need family

D) product family

Mock Tests: BBA Marketing Management Course Prep

Service Mix Categories MCQs

Product Failure MCQs

Geographical Pricing MCQs

Value Pricing MCQs

Estimating Costs MCQs

Services Industries MCQs

Website Marketing MCQs

Customer Value Hierarchy MCQs

Benefits of Vertical Coordination MCQs

Initiating Price Increases MCQs

Channels Importance MCQs

Market Targeting MCQs

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