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Marketing Channels and Value Networks Quiz Questions and Answers PDF Download eBook p. 46

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Quiz on Marketing Channels & Value Networks PDF Download eBook

Marketing Channels and Value Networks Quiz

MCQ: In marketing channels, the intermediaries whose function is to buy, label and resell the goods are classified as

  1. facilitators
  2. terminators
  3. merchants
  4. agents

C

Developing Brand Positioning Quiz

MCQ: The compelling images which appeal the customer's psychological needs is considered as

  1. employee differentiation
  2. process differentiation
  3. image differentiation
  4. working differentiation

C

Promotional Pricing Quiz

MCQ: The promotional pricing technique adopted by retailers and lowering selling prices of well-known brands is classified as

  1. loss leader pricing
  2. cash rebates
  3. special customer pricing
  4. special event pricing

A

Geographical Pricing Quiz

MCQ: The form of countertrade in which seller receives some money and some goods for due payments is classified as

  1. offset
  2. buy back arrangement
  3. barter
  4. compensation deal

D

Product Hierarchy Quiz

MCQ: In the product hierarchy, the product classes that help in satisfying core needs are considered as

  1. product line
  2. product class
  3. need family
  4. product family

D