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BBA Marketing Management MCQs – Practice Test 10 (Chapter 10)

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MCQ 46: Most of the time, the company's specialized departments handle the:

  1. support activities
  2. primary activities
  3. financial activities
  4. supplying activities

MCQ 47: In the value creation, 'communicating the value' phase includes:

  1. utilizing the social media sources
  2. utilizing raw materials
  3. utilizing the competencies
  4. utilizing the capabilities

MCQ 48: The shared values, norms, stories and beliefs characterizing the organization are called:

  1. organizational culture
  2. departmental culture
  3. business environment
  4. analytical environment

MCQ 49: The structure, policies and corporate culture to change business environment are called:

  1. organization
  2. company
  3. conglomerate
  4. diversified market

MCQ 50: The last divisional level for firm's planning is:

  1. planning at decision level
  2. planning at business level
  3. planning at corporate level
  4. planning at production level

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