BBA Marketing Management Competitive Exam MCQs – Practice Test 5 (Chapter 5)

Conducting Marketing Research MCQs with Answers PDF Download – Test 5

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Conducting Marketing Research MCQs – Practice Test 5 PDF Download

MCQ 21: The marketing internal sampling metrics consist of:

relative employee satisfaction
level of customer dissatisfaction
active innovation support
both A and C

MCQ 22: The technique in which respondents are presented with a picture and to write what they think about the picture is called:

thematic appreciation test
story appreciation test
graphic appreciation test
word appreciation test

MCQ 23: The decision made about the research approaches, data sources and sampling plan is included in:

research plan development
problem definition
deciding mission statement
reporting of findings

MCQ 24: A level which defines the respondent's intention to buy:

intention-to-buy scale
ranking scale
Two option answer
least important scale

MCQ 25: In research, the questionnaire 'closed-ended' does not include:

multiple choice question
rating scale question
Likert scale question
ranking scale question

Conducting Marketing Research MCQs App & e-Book – BBA Marketing Management Competitive Exam

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