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BBA Marketing Management Entrance Exam: Practice Test 6 (Chapter 5)

Conducting Marketing Research Multiple Choice Questions (MCQ) PDF Download - 6

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The MCQs: The technique that helps the researchers to explore customer's perceptions about product and brand is called; "Conducting Marketing Research" App (Android, iOS) with answers: close-ended questionnaire, open-ended questionnaire, quantitative measures, and qualitative measures to learn online schools courses. Practice Cultivating Customer Relationships Quiz Questions, download Apple Book (Free Sample) for online business management degree programs.

Conducting Marketing Research MCQs with Answers PDF Download: Quiz 6

MCQ: 26

The technique that helps the researchers to explore customer's perceptions about product and brand is called

  1. open-ended questionnaire
  2. close-ended questionnaire
  3. quantitative measures
  4. qualitative measures
MCQ: 27

In sampling plan, the question 'how many people the Company should survey' is the part of

  1. sampling size
  2. sampling unit
  3. sampling scale
  4. sampling procedure
MCQ: 28

The research type in which the researchers can collect data by observing the relevant factors is called

  1. demographic research
  2. psychographic research
  3. ethnographic research
  4. observational research
MCQ: 29

The 'awareness of goals' is best classified as

  1. internal marketing metrics
  2. perceived metrics
  3. quality metrics
  4. loyalty metrics
MCQ: 30

The unstructured technique that allows a possible range of responses is classified as

  1. quantitative measures
  2. qualitative measures
  3. open-ended questionnaire
  4. close-ended questionnaire

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Conducting Marketing Research MCQs App (Android & iOS)

Conducting Marketing Research MCQs App

Marketing Management MCQs App (iOS & Android)

Marketing Management MCQs App

Financial Markets MCQ App (iOS & Android)

Financial Markets MCQ App

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