BBA Marketing Management MCQs – Practice Test 6 (Chapter 5)

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Conducting Marketing Research MCQ – Practice Test 6 PDF Download

MCQ 26: The technique that helps the researchers to explore customer's perceptions about product and brand is called:

open-ended questionnaire
close-ended questionnaire
quantitative measures
qualitative measures

MCQ 27: In sampling plan, the question 'how many people the Company should survey' is the part of:

sampling size
sampling unit
sampling scale
sampling procedure

MCQ 28: The research type in which the researchers can collect data by observing the relevant factors is called:

demographic research
psychographic research
ethnographic research
observational research

MCQ 29: The 'awareness of goals' is best classified as:

internal marketing metrics
perceived metrics
quality metrics
loyalty metrics

MCQ 30: The unstructured technique that allows a possible range of responses is classified as:

quantitative measures
qualitative measures
open-ended questionnaire
close-ended questionnaire

Conducting Marketing Research MCQ App & e-Book – BBA Marketing Management Entrance Exam

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