Business Administration Bachelor's Degree

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BBA Marketing Management Study Material: Practice Test 7 (Chapter 5)

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The Conducting Marketing Research Quiz Questions and Answers PDF (Conducting Marketing Research Quiz PDF e-Book) download Ch. 5-7 to learn BBA Marketing Management Course. Practice Marketing Research Process MCQs, Conducting Marketing Research MCQ questions and answers PDF for online classes business administration. The BBA Marketing Management Quiz App Download: Free Conducting Marketing Research App to learn total customer satisfaction career test for online schools for business administration.

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Conducting Marketing Research Exam Questions and Answers PDF Download: Test 7

MCQ: 31

The questions in questionnaire with all the possible answers are provided and can be easily tabulated are called

  1. close-ended questions
  2. rating scale
  3. open-ended questions
  4. stratified sampling
MCQ: 32

The fourth step in the marketing research process is

  1. collecting the information
  2. storing the findings
  3. ignoring competitive prices
  4. analyzing the marketing information
MCQ: 33

The analysis of data from variety of sources such as media spending data and retailer scanner data are called as

  1. marketing-mix modeling
  2. customer-mix modeling
  3. data-mix modeling
  4. market oriented research
MCQ: 34

The record of satisfaction of company's employees, suppliers and distributors is the part of

  1. stakeholder performance scorecard
  2. marketing dashboards
  3. customer performance scorecard
  4. market performance record
MCQ: 35

The companies which collect trade and consumer information are classified as

  1. indicated service firms
  2. syndicated research firms
  3. research firms
  4. special marketing firms

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Conducting Marketing Research Quiz App (Android & iOS)

Conducting Marketing Research Quiz App

Marketing Management Quiz App (iOS & Android)

Marketing Management Quiz App

Cost Accounting Quiz App (iOS & Android)

Cost Accounting Quiz App

Marketing Principles Quiz App (Android & iOS)

Marketing Principles Quiz App