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BBA Marketing Management Quiz App Download | Conducting Marketing Research PDF e-Book

BBA Marketing Management MCQs: Chapter 5

Conducting Marketing Research Quiz Questions & Answers PDF Download | 7

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Marketing Management App (Play Store) Marketing Management App (App Store)

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Conducting Marketing Research Exam Questions and Answers PDF Download: Test 7

MCQ: 31

The questions in questionnaire with all the possible answers are provided and can be easily tabulated are called

  1. close-ended questions
  2. rating scale
  3. open-ended questions
  4. stratified sampling
MCQ: 32

The fourth step in the marketing research process is

  1. collecting the information
  2. storing the findings
  3. ignoring competitive prices
  4. analyzing the marketing information
MCQ: 33

The analysis of data from variety of sources such as media spending data and retailer scanner data are called as

  1. marketing-mix modeling
  2. customer-mix modeling
  3. data-mix modeling
  4. market oriented research
MCQ: 34

The record of satisfaction of company's employees, suppliers and distributors is the part of

  1. stakeholder performance scorecard
  2. marketing dashboards
  3. customer performance scorecard
  4. market performance record
MCQ: 35

The companies which collect trade and consumer information are classified as

  1. indicated service firms
  2. syndicated research firms
  3. research firms
  4. special marketing firms

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Conducting Marketing Research Apps (Android & iOS)

Conducting Marketing Research App

Marketing Management Apps (Android & iOS)

Marketing Management App

Cost Accounting Apps (Android & iOS)

Cost Accounting App

Financial Markets Apps (Android & iOS)

Financial Markets App