Collecting Information and Forecasting Demand Study App | BBA Marketing Management MCQ e-Book PDF
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MCQ 46: A company's order-to-payment cycle is the part of:

  1. internal records
  2. external records
  3. private records
  4. public records

MCQ 47: Measuring the impact of casual factors such as income and price is called:

  1. statistical demand
  2. exponential demand
  3. economic demand
  4. product demand

MCQ 48: The 'public blogs' and customer complaint sites are examples of:

  1. marketing management
  2. building marketing records
  3. field work
  4. marketing intelligence on internet

MCQ 49: The products and services are perceived value as compared to the competitors is dependent on:

  1. potential demand
  2. estimated demand
  3. company demand
  4. minimum demand

MCQ 50: The lower the product-penetration percentage, the:

  1. higher the potential
  2. lower the potential
  3. higher the buying power
  4. lower the buying power

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