Collecting Information and Forecasting Demand Study App | BBA Marketing Management MCQs e-Book PDF
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BBA Marketing Management MCQs – Practice Test 9 (Chapter 3)

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Collecting Information & Forecasting Demand MCQs – Practice Test 9 PDF Download

MCQ 41: The increase in business legislation and special interest groups is classified as:

  1. socio-techno environment
  2. political-legal environment
  3. technology trends
  4. social trends

MCQ 42: The websites are established for independent products and customer services review forums are the classic examples of:

  1. product marketing
  2. service marketing
  3. internet based market intelligence
  4. market development

MCQ 43: The market demand relevant to industry marketing expenditure show infinity, is said to be:

  1. market potential
  2. market demand
  3. product potential
  4. share potential

MCQ 44: A technique which multiplies a base number by adjusting percentages is called:

  1. chain-ratio method
  2. supply ratio method
  3. raw material ratio
  4. fixed cost ratio

MCQ 45: The substantial growth potential in the industry for all the firms is called:

  1. low market penetration index
  2. high market penetration index
  3. stretched market penetration index
  4. strict demand

BBA Marketing Management MCQs App & e-Book – Collecting Information & Forecasting Demand Study Guide

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