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The "Collecting Information and Forecasting Demand Quiz" App Download (Android & iOS): Price margins fall and price competition increases when the index of market penetration is; MCQ with answers: low, high, zero, and fixed. Learn Segmentation Marketing Quiz Questions, download Google Book (Free Chapter) for remote education solutions.

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MCQ 51: The estimated share of market in the reference of company's product is called:

  1. company demand
  2. potential demand
  3. estimated demand
  4. minimum demand

MCQ 52: The price margins fall and price competition increases when the index of market penetration is:

  1. high
  2. low
  3. zero
  4. fixed

MCQ 53: The estimation of potential buyers and estimation of potential purchases is classified as:

  1. multiple-factor index method
  2. chain-ratio method
  3. market-buildup method
  4. demand-buildup method

MCQ 54: If sales forecast graphically shown, the vertical axis shows:

  1. sales
  2. marketing effort
  3. raw material cost
  4. production

MCQ 55: The programs design for customers which is limited to any affinity group are classified as:

  1. market share forecast
  2. company demand
  3. market potential
  4. company sales forecast

BBA Marketing Management Quiz App & e-Book – Collecting Information & Forecasting Demand Certification Guide

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