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Market Segmentation Quizzes Online MCQs PDF Download eBook

Practice Market Segmentation quiz questions, market segmentation multiple choice questions and answers PDF to prepare marketing exam worksheet 68 for online certificate programs. Practice "Customer Driven Marketing Strategy" quiz with answers, market segmentation Multiple Choice Questions (MCQ) to solve marketing test with answers for online marketing degree. Free market segmentation MCQs, what is marketing, putting it all together, what is price, major influences on business buying behavior, sales force management, market segmentation test prep for online college courses.

"The Scion, Toyota and Lexus under the roof of same brand targets their own segments so the coverage strategy used in this situation is called", market segmentation Multiple Choice Questions (MCQ) with choices segmented marketing, mass marketing, niche marketing, and micromarketing for online bachelor's degree in business administration. Learn customer driven marketing strategy questions and answers with free online certification courses for accredited online business administration degree.

Market Segmentation Questions and Answers PDF Download eBook

Market Segmentation Quiz

MCQ: The Scion, Toyota and Lexus under the roof of same brand targets their own segments so the coverage strategy used in this situation is called

  1. mass marketing
  2. segmented marketing
  3. niche marketing
  4. micromarketing

B

Sales Force Management Quiz

MCQ: The pricing strategy which is used in market penetration strategy is

  1. basing point pricing
  2. freight absorption costing
  3. flexible pricing
  4. uniform pricing

B

Major Influences on Business Buying Behavior Quiz

MCQ: The strategy that focuses on smaller segments and attract only few competitors is called

  1. mass marketing
  2. segmented marketing
  3. niche marketing
  4. micromarketing

C

What Is Price Quiz

MCQ: The sustainable marketing principle which says that company must define mission statement in broad social terms in place of only product terms is classified as

  1. sense of broad marketing
  2. sense of mission marketing
  3. sense of vision marketing
  4. societal marketing

B

what is marketing, putting it all together Quiz

MCQ: The kind of products that does not provide immediate satisfaction but provide long term benefits to consumers are classified as

  1. deficient products
  2. pleasing products
  3. salutary products
  4. desirable products

C