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Market Segmentation Multiple Choice Questions PDF p. 68

Solve Market Segmentation multiple choice questions and answers, market segmentation quiz answers PDF 68 to learn Principles of Marketing course for college certification. Learn Customer Driven Marketing Strategy MCQ questions bank, market segmentation Multiple Choice Questions (MCQ) for online college degrees. "Market segmentation MCQ" PDF book: what is marketing, putting it all together, what is price, major influences on business buying behavior, sales force management, market segmentation test prep for online courses for business management degree.

"The Scion, Toyota and Lexus under the roof of same brand targets their own segments so the coverage strategy used in this situation is called", market segmentation Multiple Choice Questions (MCQ) with choices segmented marketing, mass marketing, niche marketing, and micromarketing for business management degree online. Solve customer driven marketing strategy questions and answers to improve problem solving skills for online BS business administration.

Market Segmentation Questions and Answers

1.

The Scion, Toyota and Lexus under the roof of same brand targets their own segments so the coverage strategy used in this situation is called

mass marketing
segmented marketing
niche marketing
micromarketing

2.

The pricing strategy which is used in market penetration strategy is

basing point pricing
freight absorption costing
flexible pricing
uniform pricing

3.

The strategy that focuses on smaller segments and attract only few competitors is called

mass marketing
segmented marketing
niche marketing
micromarketing

4.

The sustainable marketing principle which says that company must define mission statement in broad social terms in place of only product terms is classified as

sense of broad marketing
sense of mission marketing
sense of vision marketing
societal marketing

5.

The kind of products that does not provide immediate satisfaction but provide long term benefits to consumers are classified as

deficient products
pleasing products
salutary products
desirable products
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