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Market Segmentation Quizzes Online MCQs PDF Download eBook - 131

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Market Segmentation Questions and Answers PDF Download eBook

Market Segmentation Quiz

MCQ: The group of online social communities such as virtual worlds, social networking sites and blogs where people exchange opinions is classified as

  1. inbound social networks
  2. outbound social networks
  3. offline social networks
  4. online social networks

D

Buyer Decision Process for New Products Quiz

MCQ: The stage in buying behavior which follows supplier's selection and discuss final specification of raw materials is classified as

  1. supplier selection
  2. proposal solicitation
  3. supplier search
  4. order-routine specification

D

Company Wide Strategic Planning Quiz

MCQ: The needs of customers are triggered by

  1. internal stimuli
  2. external stimuli
  3. both a and b
  4. none of above

C

Entering Marketplace Quiz

MCQ: Because of experience, the changes in individual behavior is referred as

  1. learning
  2. change in personality
  3. change in brand image
  4. none of above

A

What is a Product Quiz

MCQ: The use of in-store advertising to broaden brand equity and encourage favorable purchase decisions is classified as

  1. exclusive marketing
  2. shopper marketing
  3. outbound marketing
  4. inbound marketing

B