Capturing Value from Customers MCQ (Multiple Choice Questions) PDF - 130

MCQ 646: The negative situational factors are part of

1. Strengths
2. Weaknesses
3. Opportunities
4. Threats

MCQ 647: Physical distribution channels includes

1. Retailers
2. Wholesalers
3. Both a and b
4. None of the above

MCQ 648: The distinction between industrial and consumer products is because of

1. purpose of buying the product
2. quantity of buying the product
3. quality of bought product
4. all of above

MCQ 649: The segmentation of market in groups having similar needs and wants is known as

1. intermarket segmentation
2. intramarket segmentation
3. income segmentation
4. psychographic segmentation

MCQ 650: The sales of market offering in growth stage of product life cycle are recorded as

1. low sales
2. rapidly rising sales
3. peak sales
4. declining sales