Business Markets Multiple Choice Questions (MCQ) PDF - 132

MCQ 656: For marketing success, it is required to build relationships with

1. Suppliers & customers
2. Marketing intermediaries
3. Competitors
4. All of above

MCQ 657: The potential profitable but less loyal group is of

1. Butterflies
2. Strangers
3. True friends
4. Barnacles

MCQ 658: The group which can exert influences on other because of specialized knowledge and skills is called

1. opinion leader
2. leading adopters
3. influential
4. all of above

MCQ 659: The web of computer networks that connects users from all around the world to interact with each other is classified as

1. interactive net
2. internet
3. intranet
4. extranet

MCQ 660: The variables such as market and product variability plays a role in designing of

1. positioning strategy
2. targeting strategy
3. differentiation
4. market segmentation