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Market Segmentation Quiz Questions and Answers PDF Download eBook - 133

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Quiz on Market Segmentation PDF Download eBook

Market Segmentation Quiz

MCQ: The unwanted and unsolicited commercial e-mails that clog up e-mailboxes of users is classified as

  1. invasion of privacy
  2. spam
  3. virus
  4. deception

B

Marketing Strategy and Mix Quiz

MCQ: The 'inside-out' perspective is referred in

  1. The marketing concept
  2. Societal marketing concept
  3. Selling concept
  4. Product concept

C

What is a Product Quiz

MCQ: The kind of retailer whose product line consists of airlines, colleges and hotels is classified as

  1. independent off-price retailer
  2. service retailers
  3. categorized retailer
  4. off-price retailer

B

Macroenvironment Quiz

MCQ: The 'Regent Seven Seas Cruise Line' invites customers by saying "luxury goes exploring" is an example of

  1. geographic segmentation
  2. income segmentation
  3. psychographic segmentation
  4. behavioral segmentation

C

Consumer Actions: Sustainable Markets Quiz

MCQ: The 'stages in the adoption process' involves

  1. awareness
  2. interest
  3. evaluation and trial
  4. all of above

D