Principles Of Marketing Practice Test 133

Market Segmentation Quiz Questions PDF - 133

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Marketing: Market Segmentation Quiz PDF Download

MCQ: The unwanted and unsolicited commercial e-mails that clog up e-mailboxes of users is classified as

A) invasion of privacy

B) spam

C) virus

D) deception

MCQ: The 'inside-out' perspective is referred in

A) The marketing concept

B) Societal marketing concept

C) Selling concept

D) Product concept

MCQ: The kind of retailer whose product line consists of airlines, colleges and hotels is classified as

A) independent off-price retailer

B) service retailers

C) categorized retailer

D) off-price retailer

MCQ: The 'Regent Seven Seas Cruise Line' invites customers by saying "luxury goes exploring" is an example of

A) geographic segmentation

B) income segmentation

C) psychographic segmentation

D) behavioral segmentation

MCQ: The 'stages in the adoption process' involves

A) awareness

B) interest

C) evaluation and trial

D) all of above

Mock Tests: Principles Of Marketing Course Prep

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