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Market Segmentation Quiz Questions and Answers PDF Download eBook - 133

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Quiz on Market Segmentation PDF Download eBook

Market Segmentation Quiz

MCQ: The unwanted and unsolicited commercial e-mails that clog up e-mailboxes of users is classified as

  1. invasion of privacy
  2. spam
  3. virus
  4. deception


Marketing Strategy and Mix Quiz

MCQ: The 'inside-out' perspective is referred in

  1. The marketing concept
  2. Societal marketing concept
  3. Selling concept
  4. Product concept


What is a Product Quiz

MCQ: The kind of retailer whose product line consists of airlines, colleges and hotels is classified as

  1. independent off-price retailer
  2. service retailers
  3. categorized retailer
  4. off-price retailer


Macroenvironment Quiz

MCQ: The 'Regent Seven Seas Cruise Line' invites customers by saying "luxury goes exploring" is an example of

  1. geographic segmentation
  2. income segmentation
  3. psychographic segmentation
  4. behavioral segmentation


Consumer Actions: Sustainable Markets Quiz

MCQ: The 'stages in the adoption process' involves

  1. awareness
  2. interest
  3. evaluation and trial
  4. all of above