BBA Marketing Courses

Principles of Marketing Exam Prep

Principles Of Marketing Practice Test 117

Buyer Decision Process for New Products Quiz Questions PDF - 117

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Marketing: Buyer Decision Process for New Products Quiz PDF Download

MCQ: To avoid complex buying situation, the buying of packaged solution from single seller is considered as

A) new task
B) modified rebuy
C) straight rebuy
D) solutions selling

MCQ: MnM's prepares special ads and packaging of chocolate candies for Christmas, Easter and Halloween is an example of

A) geographic segmentation
B) income segmentation
C) psychographic segmentation
D) occasion segmentation

MCQ: In business buying process, the participants involved are

A) user
B) influencer
C) decider and gatekeeper
D) buyer

MCQ: The businesses and products collectively make a company's

A) Business portfolio
B) Strategic plan
C) Mission statement
D) Vision statement

MCQ: In retailer industry, the Tiffany and Williams Sonoma are considered as

A) full-service retailers
B) self-service retailers
C) limited service retailers
D) super retailers

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