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New Product Development Process Quiz Questions and Answers PDF Download eBook

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Quiz on New Product Development Process PDF Download eBook

New Product Development Process Quiz

MCQ: The major media channels such as print, display, online and broadcast are classified as

  1. non-personal communication channels
  2. non-emotional communication channels
  3. personal communication channels
  4. irrational communication channels

A

Sales Force Management Quiz

MCQ: The kind of pricing strategy in which one product or service is sold for two different prices without any differences in cost is classified as

  1. segmented pricing
  2. psychological pricing
  3. promotional pricing
  4. geographical pricing

A

What Is Price Quiz

MCQ: The sustainable marketing principle which states that company should organize and view its marketing mix activities by keeping customer view in mind is called

  1. consumer oriented marketing
  2. customer value marketing
  3. innovative marketing
  4. inbound ⁄ outbound marketing

A

Sales Force Management Quiz

MCQ: The pricing strategy for new product through which revenues are collected from segments willing to pay higher prices is classified as

  1. market skimming pricing
  2. market penetration strategy
  3. business line pricing
  4. product line pricing

A

Social Factors Quiz

MCQ: The pricing strategy for products or services in which company charges higher prices everyday but run promotion for low prices for selective products is called

  1. low high pricing
  2. every day same pricing
  3. everyday low pricing
  4. high low pricing

D